“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.”
This quote by Sun Tzu depicts the importance of planning and strategy before going to war. In marketing, it is just as vital to plan an approach to a marketing campaign fortified by data analytics. We’re utilising the best approach to achieve the goals before rolling out the campaign.
At Aeon, we take care in planning and administering campaigns that help brands achieve the cut through in the market. Our data-driven approach and use of mar-comm theories differentiate us from others in guiding our partners to marketing victory.
Creative + Design
Creative and Design is one of Aeon Marketing’s core offerings. We don’t just help our partners with campaign strategy, we also help them bring to life the concepts and strategies that accompany a winning strategy. Our creative team is extremely experienced and is not afraid to explore new concepts and ways to communicate messages visually to our partners’ audiences.
Some of our creative services include:
- Brand asset development
- Traditional Media
- Digital Media
- Social Media
- Point-of-sale Displays
With years of experience in the media industry we help our partners book the right media to reach our partners’ audiences building brand recognition and recall.
Booking media is not just the simple fact of placing media in front of an audience. Starting with the audience a brand needs to understand who exactly they want to see their media. Working in reverse we carefully plan campaigns around frequency, reach and audience quality.
We help our partners plan and book:
- Outdoor Media
- Direct Mail
While our team has experience with traditional media, we also have expertise in digital media. Many businesses are increasingly switching their marketing and advertising tactics online as their audiences are becoming proficient on their smart phones and personal computers. Hence, as marketers we must follow where the audiences are consuming media.
The biggest advantage to digital media is trackability. We are keen to track where are audience are coming from and guiding them through our partner’s customer journey.
We help our partners with:
- Search Engine Optimisation
- Google Ads
- Text based
- Display Banners
- Email Marketing
- Social Media
- Paid Social Advertisement
Merchandising is an important exercise in marketing allowing a company to showcase their brand to their stakeholders. Whether it is a simple cup or an umbrella, merchandise allows brands to increase their brand reach and awareness. It is important to give away high quality items to increase the reputation of a brand.
We have expertise in helping our partners order and plan large quantities of high-quality merchandise with quick turnaround delivery. We pride ourselves on precise execution and the happiness of our clients.
Event planning and execution is a core service at Aeon Marketing. We have extensive experiencing helping partners plan and execute trade shows and conferences. We have access to the latest exhibition technologies that will make event’s pop out from the rest.
Video + Photography
While we are a full-service marketing agency, we recognise the importance in the quality of media that is produced. Whether it is a 30s television commercial or a conference wrap up video, Aeon Marketing is ready to delivery the best outcomes for our partners. Our production team has a wide range of experiences in television and broadcasting.