We love coffee and care for our planet.
While we all consume coffee on a daily basis, there is a lack of awareness of where the coffee beans come from and how the production of beans affects are planet. Coffee Beans Australia, a fictitious national NFP has a mandate of educating Australians the importance of coffee bean growing and sourcing.
Aeon Marketing was briefed to create a 6-month outdoor campaign to raise awareness of coffee beans sourced by sustainable methods.
Our 6-month plan includes a mixture of big billboard outdoor media and bus shelters. Our campaign reached 20 million across Australia in dense urban areas with high volumes of cafes and supermarkets. Increasing the mentions of ‘sustainable coffee’ by 3x over the course of the year post campaign.