Acer + Sydney Film Festival

Project

Sydney Film Festival

The Challenge
When Acer became a sponsor of the Sydney Film Festival, the brief was clear: bring the brand to life in the heart of Sydney and create meaningful engagement with festival-goers. Over 10 days in Martin Place, Aeon delivered a full-scale activation that showcased Acer’s products while immersing audiences in creativity, culture, and connection.

What we delivered

• Marquee design & production – Aeon created the look and feel of the Acer marquee, ensuring the space was premium, welcoming, and aligned with both Acer’s and the Festival’s identity.

• Staffing & on-ground management – Our team managed daily operations of the marquee, ensuring every visitor had a seamless brand experience.

• Workshops & activations – We curated and delivered unique experiences including:

  • Pastorale Flowers: a workshop exploring colour, composition, and scene-setting through floral design.

  • Soy Street: a cinematic fashion illustration session demonstrating the power of drawing and storytelling.

• Brand collaborations – Partnered with CBD-based Gong Cha, offering vouchers to participants who signed up for workshops or entered the competition — driving both foot traffic and participation.

• Lead generation – Managed all competition entries and workshop registrations, resulting in 261 consumer leads and 1 corporate lead with strong potential for future sales.

The result:
Acer’s sponsorship went beyond simple visibility — it became an interactive brand experience. With a busy marquee, engaged participants, and measurable leads, the activation delivered on Acer’s goal of connecting with a culturally engaged, city-based audience while reinforcing its position as a creative technology brand.