Project
To showcase the power and versatility of RAM Trucks, we partnered with Michael Hope of Hope Estate — a man who doesn’t just wear many hats, he juggles entire businesses: winemaking, brewing, farming, hospitality, and hosting concerts. RAM loaned him a truck for a real-world trial, and our job was to capture it all in action.
Over two full days of filming in the Hunter Valley, we followed Michael through his day-to-day — from navigating paddocks to picking up celebrities en route to major Hope Estate gigs — proving the RAM Truck could handle both the muddy boots and the black-tie arrivals.
The final cut rolled out nationally — featured in dealerships, trade shows, and launch events — putting RAM’s strength and style front and centre for customers looking for a truck that works as hard as they do.
What we managed
- Storyboarding and creative direction
- Location scouting and shoot planning with the Hope Estate calendar
- Camera crew coordination and equipment management
- Drone licensing and aerial coverage
- On-site production and direction
- Post-production editing of a polished 60″ dealership-ready video
