Project
When Predator teamed up with Activision to launch Call of Duty: Modern Warfare, Aeon was brought in to lead the charge — and get gamers fired up.
The hook? Buy a Predator laptop from JB Hi-Fi or Harvey Norman, and score a free copy of the game. Simple in concept — but delivering it properly meant a lot of moving parts behind the scenes. That’s where we came in.
We managed the full redemption process, including the terms and conditions, regulatory compliance, and a seamless landing page experience that made claiming your game quick and easy.
On the marketing side, we developed the go-to-market strategy, led a social-first campaign, and partnered with key opinion leaders (KOLs) to amplify the message across relevant gaming communities.
The result? A fully integrated campaign that boosted Predator sales, delighted retailers, and put Modern Warfare into the hands of the right audience — no glitches, just wins.
What we managed
- Full redemption Process
- Legalities: Terms and conditions
- Regulatory compliance
- Landing page
- Social-first campaign
- KOL management
