Project
When Norton launched Dark Web Monitoring, it wasn’t just a new feature — it was a wake-up call. Most people don’t realise just how easily their personal data can end up in the wrong hands. Our job? To make the dark web real, relevant, and impossible to ignore.
We handled the entire campaign from creative concept to execution across digital, media and retail — including the development of a bold visual metaphor: the yellow submarine. It symbolised Norton’s technology diving into the depths of the dark web to surface any stolen or exposed personal data — before it could do damage.
By breaking down a complex topic into something both visual and easy to grasp, we helped Norton educate everyday users and equip them with the tools to protect what matters most. This campaign didn’t just raise awareness — it empowered action.
What we managed
- A motion graphic-led video campaign (30” and 60” versions)
- Homepage takeovers on major Australian news sites
- A fully integrated landing page experience
- Creative development for all media assets
- Media planning and buying
- Retail education tools, including animation explainers for sales teams
