Norton Core – Australian launch at CeBit

Project

Norton introduced the Norton Core — a next-gen cybersecurity router built to protect home networks and smart devices — at CeBIT Sydney, with an initial B2B focus targeting industry professionals and resellers before its public launch.

Aeon managed the Australian B2B rollout from end to end. We designed the CeBIT stand, created all supporting visuals, and produced engaging videos that told the story of Norton’s product evolution, culminating in the Norton Core.

We also adapted a U.S.-developed TVC concept for the Australian market — reworking visual elements, mobile app imagery, and scripting to suit local audiences. This included full voice-over production, media planning, buying and execution.