Project
When Acer launched the Swift 5 — one of the lightest laptops in Australia at under 1.2kg — the message was simple: big power, light touch. Our job was to make sure everyone heard it.
From strategy through to execution, Aeon led the full campaign. We crafted the creative concept, managed video production, rolled out media planning, drove social activity, and built a dedicated landing page to capture interest and drive traffic.
We also hit the streets to gather real reactions from real people, feeding that authenticity back into the campaign to give it more heart and reach.
The result? A campaign that nailed the Swift 5’s unique selling point — and drove a 2,500% increase in sales units. Proof that the right message, delivered the right way, can go a long way — even when the product weighs next to nothing.
What we managed
- Campaign strategy
- Content development
- Creative assets
- Website and entry capture
- Media planning and buying
- KOL management
- Reporting dashboard
