Project
Black Friday + Cyber Monday 2024
The Challenge
Create an omnichannel campaign to boost awareness and drive consideration across Harvey Norman’s national retail network and online store, for Acer, for the biggest 4 day retail event of the year..
Our Approach
We launched a month-long campaign focused on reach and relevance — using display, BVOD, EDMs, and contextual advertising to engage audiences at every stage. We geo-targeted push notifications via Shopfully and placed OOH ads near high-traffic Harvey Norman locations to connect online awareness with in-store action.
The Results
• Over 53 million impressions
• An average 22% click-through rate across key channels
• More than 99,000 store visits tracked via Shopfully
A smart media mix that not only delivered numbers — but real-world retail impact.
What we did
Media Strategy
Media Planning + Buying
Creative asset production across all channels
Brand lift study
